Join us as we host Monica Talley, Director in the Trademark Practice at Sterne Kessler Goldstein & Fox, who will be presenting an Intellectual Property 101 session, discussing the importance of IP protection for the advertising industry. Ms.Talley will give an overview on the types of intellectual property applicable in the advertising space, what ad agencies need to be aware of regarding creative materials, what is false advertising, and ultimately how to protect yourself and your clients. This informative talk is relevant to everyone in the industry, whether you’re a creative director, freelancer or account manager.

Monica Talley is a Director in the Trademark practice and has more than 17 years of experience protecting some of the world’s most recognizable brands. Ms. Talley specializes in strategic trademark portfolio management, counseling, clearance, and prosecution. She works with clients to establish corporate intellectual property programs and conducts domestic and international due diligence investigations and analyses. Ms.Talley was recently ranked as one of the leading trademark prosecution and strategy attorneys in Washington, DC. She is particularly noted for her global brand protection and commercialization strategies (World Trademark Review 1000, 2012).

Pre-register as space is limited. Networking starts at 6:30pm and the program at 7:00pm. Appetizers will be served.

• WHEN: Thursday, April 25, 2013 // 6:30pm – 8:30pm
• LOCATION: BRINK // 1516 U Street, NW // Washington, DC 20009
• METRO: U Street (Green//Yellow)
• COST: Ad 2 DC Member/Students: $25 // DC Ad Club Member: $30 // Non-Member: $45

Click here to register

The post Best of DC: Intellectual Property 101 appeared first on Ad 2 DC.

Springtime is one of the best times to live in DC – Cherry Blossoms, events galore and outdoor happy hours. The Ad 2 year is quickly coming to an end. We’re getting ready to launch our public service campaign for Our House in the coming weeks, hosting various events including a 101 session on intellectual property, a Meet & Greet to learn more about Ad 2 and how you can get involved, and wrapping it up with Water Cooler Wednesday on May 29th.

As we finish out the year, we also reflected back on this past year and submitted club achievement books to the AAF. Club Achievement books are narratives on specific areas of the club where we reflect and share everything did. And we did a lot! The books are then judged against other Ad 2 chapters around the country.

This year, we placed in all books we submitted, and received 1st or 2nd place in all categories including advertising education and public service. I couldn’t be more proud to serve as the chair for Ad 2 DC this year when receiving the results. I’ve seen the club grow from 8 steering committee chairs to 17, from a handful of events to over 15 a year, and our public service campaign evolve as we provide a pro-bono marketing campaign to a local non-profit. The Ad 2 DC steering committee and volunteers had done a tremendous job putting on great events for the advertising community, as well as public service initiative.

Thank you to each of our steering committee chairs for your time and dedication; thank you to each committee member for making an impact on the club. Thank you to everyone that has supported us from the beginning throughout the community. Thank you to our members for attending our events and making Ad 2 one of the best organizations in the adverting industry in DC! We couldn’t do any of this without you.

See you at upcoming events and make sure to join us for our May Water Cooler Wednesday to celebrate a great fourth year!
- Sarah Polli, Ad 2 DC Chair

The post Chair Report: Spring 2013 appeared first on Ad 2 DC.

Diversity is a hot topic in today’s ad industry. Join our panel of industry professionals as they discuss the latest trends and future of diversity in advertising. This panel is a great opportunity if you’re still in school looking to learn, a marketer trying to get ahead, or even an agency looking to offer more value to your client. In addition to the panel there will be time before and after the discussion to network with some of DC’s brightest marketers, advertisers, and communicators.

SPEAKERS:
Glennette Clark, Senior Consultant / Social Media Team Lead, HHS at Aquilent
Julie Diaze-Asper, Founding Partner & CEO, Social Lens Research
Kendall Morris, VP, Create Digital
Carlos Alcazar, CEO, President of Hispanic Communications Network

• WHEN: Wednesday, April 10, 2013 // 6:30pm – 8:30pm
• LOCATION: Ogilvy Public Relations // 1111 19th Street, NW #10 // Washington, DC 20036
• METRO: Farragut West (Blue//Orange), Dupont Circle (Red)
• COST: DC Ad Club Member: Free // Non-Member: $15 // Non-Member, onsite: $20

Click here to register

The post New Audience, New Approach appeared first on Ad 2 DC.

Join us for our special FREE happy hour event where you can relax, exchange ideas, and hang out with talented young professionals in the industry!

Attend to network with some of the best in the industry while meeting new contacts. The location changes each time so stay tuned to our web site to see where the next happy hour will be!

• When: Wednesday, March 27, 2013 // 6:30pm – 9:00pm
• Where: BlackFinn // 1620 I Street NW // Washington, DC 20006
• Cost: FREE!

Sponsored by:

The post Ad 2 DC Water Cooler Wednesday appeared first on Ad 2 DC.

The DC Ad Club is celebrating the 45th annual American Advertising Awards‐Washington DC (formerly DC ADDYs) in 2013. The American Advertising Awards‐Washington DC recognize the best in creative excellence in advertising in the metropolitan Washington, DC area. The local awards are the first level in a three‐tiered competition sponsored by the American Advertising Federation (AAF). Through the American Advertising Awards‐Washington DC, the AAF and local ad clubs fulfill their commitment to cultivating the highest standards of advertising.

Click here to register

The post 2013 AMERICAN ADVERTISING AWARDS – WASHINGTON DC AWARDS GALA appeared first on Ad 2 DC.

Social media giants Facebook, Instagram, Google+, and Twitter have been acting sort of funny lately. They’re acting. . .well. . .anti-social.

Facebook: You’re taking the fun out of “creeping”

Facebook, the biggest kid on the block, has become the most anti-social of all the social properties. Through tight integration with Bing for Maps and web search, Facebook has built walls all around its service. To wit: even public Facebook pages now require a Facebook login, which is problematic for two reasons: 1) it’s super annoying, and worse, 2) it forecloses Google’s search indexing altogether.

I get it: this move will funnel users to Facebook’s new Graph Search, were, presumably all the data ever posted by Facebook’s 1BN users could be searched. Want a startling example? Click the “Activity Log” button on your Timeline, select “more” and then select “search” to be reminded of every person or thing you’ve creeped on since the day Facebook Search was introduced. Ex-girlfriends in the list? Yes. Other potentially embarrassing searches? Definitely.
I don’t take much comfort in the fact that “search” is limited to “just me,” because Facebook has a history of changing their privacy settings without warning. The mere presence of that little ”don’t sign” which is labeled “hidden from timeline” makes me suspect that information could be unhidden. I, for one, will be keeping a much closer eye on every single click on Master Zuckerberg’s site henceforth. And doesn’t that take some of the fun out of “keeping up” (not to mention stalking) Facebook friends?

Instagram: I don’t enjoy hoarding my cool filtered pictures, I want to be able to share them!

Instagram’s slow integration to the blue mothership (read: Facebook) is causing some blowback for it’s user base. Specifically, albums don’t integrate, insta-wonders are shelved in a box that lives on FB Timeline, and commenting has gotten really unpredictable.

There is no telling when or whether these issues will be addressed, but I’m not overly optimistic. User convenience or satisfaction seems to be less important to Instagram since their acquisition. It stinks to not be able to post or see Instagram pictures on Twitter.

Google+: I’m starting to like you. Is this a trick?

Lately, Google + has actually become more, rather than less, social. I can barely even call Google+ a “wasteland” with a straight face these days, because it has been blowing up my feeds. Google+ has been relying on new features to draw users in instead of walling off the ones they already have. You might argue that Google+ is attempting to catch up and shake its status as third (or fourth) fiddle behind Facebook and Twitter. But, I don’t think that’s it. After all, Google+ probably already has you, activation notwithstanding, so long as you have a gmail account.

The irresistible Google+ features are going to suck you in, and over time, collect your reviews, likes, and dislikes. This kind of data is a new arm of the Google empire.

Twitter: What happened to your API?

Twitter is a silo now. Recently Twitter threw all their developer friends overboard with new, more stringent API rules that require all third-party apps to be certified before they’re installed, or else the breaching developer’s API key could be revoked. Twitter also limited the number of user tokens–short for Twitter users who can access the app–that applications can have before they aren’t allowed to take on more users without Twitter approval.

I can see Twitter’s perspective: it wants to make sure it has some control over how its data stream is monetized and how tweets are displayed, which gets hairy with third party apps. Still the new API rules make Twitter a little anti-social, especially for developers.

So where do we go from here? For now it all comes down to which walled garden you feel like playing in depending on your current activity and, in the short term, how worried you are about what your social properties are doing with the data that’s gotten too valuable to share freely between networks. In the long term, how customer data is used and (assuming customers have some understanding of that) may impact where they chose to spend their social time.  But while the social giants decide exactly how user data will be monetized, they’re siloing off, to keep their customers, and their data, from falling into other hands.

This post was originally published on the Spinnakr blog and was reprinted with permission. 

The post Social Giants, Why are you so Anti-Social these Days? appeared first on Ad 2 DC.

Following the panel, the recruiters and HR professionals will be available to provide feedback on your resume.  To have your resume reviewed you need to sign up in advance.  When registering for the event, select “Member-resume review” or “Non-member-resume review”. During this time we’ll also have networking so you can mingle and make new connections.

Registration and networking begin at 6:15 PM and the panel will start at 6:45 PM.  Pre-registration is strongly recommended.

• When: Feb 21, 2013, 6:30 to 8:30
• Where: nclud // 1203 19th Street NW // Washington, DC 20036
• Cost: Free for Member, $15 for non-members

The post Tips & Tricks: Resume Review appeared first on Ad 2 DC.

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BRINKmedia attempts to first identify what makes “good” content and perhaps, more importantly, determine what it takes to get people to engage and take notice. Whether you are managing social media for a brand or trying to put your own best foot forward for career opportunities, you should benefit from this candid discussion from the people trying to crack the code every day. Networking starts at 6:30 and the program starts at 7:45.

Speakers:
-Carlen Lea Lesser, SVP/Director Insights & Innovation, RTC Agency
-Steve Blumberg, Social Media Program Manager, LM&O Advertising
-Joshua Belhumeur, Executive VP, BRINK (moderator)

Speaker Bios:
Carlen Lea is a connector of people, ideas and information.  She is a digital-first integrated marketer with expertise in building valuable relationships between brands and consumers across a wide variety of regulated and non-regulated industries.   Currently, she is the SVP/Director, Insights & Innovation at RTC, a full service marketing agency in Washington, DC that is part of the WPP network and aligned with Wunderman and  Y&R Group.  You can follow her on Twitter @carlenlea and find her on http://rtctreffpunkt.blogspot.com, http://rtcagency.com/blog/, and carlenlea.com.

Steve Blumberg has helped turn the National Guard social communities into a force to be reckoned with in his role as the Social Media Program Manager at LM&O Advertising. With a community of over 1.3 million soldiers, supporters, and young people, his team is tasked with the goal of creating enriching experiences that strengthen the bonds of supporters and exploring avenues to creatively reach new audiences.

Joshua Belhumeur is a rare breed of business savvy mixed with technical know-how mixed with creative vision that can step into any role and thrive, as evidenced by his path from web developer to project manager to marketing strategist over the course of his career. He currently manages the DC office for BRINKmedia, a full service digital agency, and still maintains hands-on involvement with digital strategy on a variety of their top accounts.

• WHEN: Monday, November 5, 2012 // 6:30-9:00pm
• WHERE: BRINK // 1516 U Street NW, Washington, DC 20009
• METRO: U Street (Green // Yellow)
• COST: FREE for all attendees!

CLICK HERE TO REGISTER

The post The (Anti)Social Network for DC Week 2012 appeared first on Ad 2 DC.

Quick turnarounds and demanding clients and late nights, oh my! All in a day’s work for an advertising professional. But sometimes, there’s that one cast member, client, or coworker that’s beyond the typical mayhem. Something or someone that’s Mad Memoir-worthy.

Last Thursday, some of DC’s most distinguished ad professionals shared their terrifying tales in a storytelling format at Busboys and Poets on V Street. Karen Riordan of SmithGifford, Jeff Caporizzo of Bates Creative, Brian Tillman of Borenstein Group, and Dave Marinaccio of LM&O entertained the crowd with their most horrifying Mad Memoir in hopes to win the coveted “Golden Tongue” trophy.

Brian Tillman shocked and dismayed with a story of a client who didn’t use email. Marinaccio told a tale of the cast member that couldn’t formulate a simple line, coining the catch phrase “but that wasn’t the horror story.” The audience was riveted, and somewhat disturbed, with Jeff Caporizzo’s description of a coworker who instead of opening her Power Point presentation during a client meeting, she opened, ahem, an adult film. No, really.

Riordan took home the prize, winning with a story about a phone not properly hung up after a stressful client call. Need I say more?

Despite this horrifying tale, Riordan maintained a successful three-year relationship with this client. In a nutshell, she rocks to recover from this faux pas! Riordan and her team at SmithGifford will keep the Golden Tongue award until the next Mad Memoirs event, when the trophy will be awarded to another deserving ad pro.

So, what do these horrific stories imply about us Ad Folks?

1. We’re an extremely resilient bunch
2. We’ve got some thick skins
3. Our client relationship skills rock!

All in all, there’s no business quite like the ad business …

Interested in sharing your advertising industry related story? Mad Memoirs will hold a follow up event to compete for whom will be the next recipient of the trophy. Contact programs@ad2dc.org for more information on how to sign up.

The post Mad Memoirs appeared first on Ad 2 DC.