Joining an Ad 2 DC committee is a great way to get further involved and stand out among your peers. Not to mention, it’s rewarding and a lot of fun! We have many different committees that run our organization and are looking for Ad 2 DC members to help. Below is a list and description of each of our committees.
For additional information or to join a committee, email info@ad2dc.org.
Public Service
The Public Service Committee selects a non-profit organization within the D.C. metro area and acts as its pro-bono advertising agency for one year. The client will have access to the agency from July through May each year in anticipation of the annual National Ad 2 Public Service Competition. Depending on the non-profit’s needs, the committee develops and executes a full campaign for the year and/or plans a list of projects ranging from creative design to media planning and public relations.
Committee responsibilities can include:
- Marketing
- Strategy and branding
- Account service
- Event planning
- Public relations
- Media planning
- Graphic design
Communications
The Communications Committee creates strategy and promotions for reaching prospects, members, students and the local community. It maintains and enhances the brand of Ad 2 DC. The committee’s goal is to raise awareness of the organization, while helping all other committees get their messages out there.
Committee responsibilities include:
- Branding and design for events/programs
- Public relations and promotion strategy
- Newsletter
- Ad 2 DC Blog maintenance
- Creating content related to the advertising industry, government relations, diversity and other hot topics
- Design of Ad 2 DC marketing materials
- Aiding other committees with creative needs
Membership
Out on the frontlines at every event, the Membership Committee works to show all members the value of their investment in Ad 2 DC. This committee gets the member base involved through activities and programs designed to enhance club membership recruitment, retention and involvement.
Committee responsibilities include:
- Creating a membership drive
- Recruiting potential members
- Student/University outreach
- Member engagement
- Retaining members
- Mentor opportunities
Programs and Events
Informative, entertaining programs and events are at the heart of Ad 2 DC’s dedication to its members. The Programs and Events Committee manages all programming and social events for Ad 2 DC and everything that comes with it—
from developing focused content in the areas of government relations, diversity and advertising education to total event planning and management.
Committee responsibilities include:
- Planning programs and socials throughout the year
- Programming focused on government relations, diversity, advertising education, and professional development
- Brainstorming interesting topics
- Recruiting speakers
- Event planning and management
- Working with the communications committee on deliverables
- Sponsorships